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Audi Unveils R18 e-tron quattro At Le Mans (Updated)

Audi Sport chose a very different way to unveil its 2014 LMP1-H challenger today – Tom Kristensen piloting the R18 e-tron quattro through the streets of Le Mans.

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The day began with a very-well- attended autograph session by the factory drivers in the town centre, before a simulcast presentation on Audi TV began the formal proceedings.

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Explaining that Le Mans had been his ‘home’ since 1999, Dr Wolfgang Ullrich said that the new format seemed appropriate given the new rules for 2014.

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TK then drove the car from the town centre to the Bugatti Circuit.

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David Legangneux is on hand in Le Mans for DSC and we’ll have full details of the new car and more images later today.