German oil specialist Liqui Moly is set to sponsor Turner Motorsport for its 2018 IMSA WeatherTech SportsCar Championship, in what’s set to be its biggest sponsorship investment in the US, the team’s M6 sporting new colours as a result (above).
“This (partnership) means we are subjecting our oils to one of the toughest tests,” says Peter Baumann, marketing director of Liqui Moly. The prelude is already in a few days at the 24 Hours of Daytona. There, Turner Motorsport starts with a BMW M6 GT3 in Liqui Moly livery.
“Liqui Moly was our dream partner,” added Will Turner, president of Turner Motorsport. “Without the perfect oil, you do not even have to compete in a long-distance race. Here, short-term peak performance is not enough. The oil must withstand extreme endurance.
“That’s why Turner Motorsport will now use and sell Liqui Moly not only on the track, but also in their workshops. Sebastian Zelger, Director Liqui Moly USA is also excited about the partnership: “Turner Motorsport is the 7 time championship winning race team. They are an excellent fit to us.”
Daytona is familiar territory for Liqui Moly. The brand competed there in 1980 with a Porsche 935. At that time, the Liqui Moly-Porsche won the 24-hour race with a lead of 33 laps (below).
“It would be great if we could bring in such a result again,” says Peter Baumann.