Porsche has unveiled Coca-Cola liveries for Petit Le Mans, paying homage to the famous red Porsche 962 cars that Bob Akin Motor Racing pioneered in the 1980s.
Porsche and Coca-Cola both share the city of Atlanta, Georgia as their headquarters which made the final round of IMSA’s 50th season an easy choice for the two brands to partner for Porsche’s second ’throwback’ livery of the season following the Brumos-inspired cars that debuted at the Rolex 24 and ran in the first half of the season.
“We began the 2019 season by highlighting still another longstanding and successful relationship with the famous red, white and blue ‘sweeps’ of Brumos Racing and Hurley Haywood, Pedro Mota, the Vice President of Marketing for Porsche Cars North America said.
“Now, as one last tribute to honour IMSA on their Golden Anniversary, we are bringing back yet another memorable livery… a local favourite: Coca-Cola. As an added benefit, we get to fondly recall Bob Akin, the gentleman who first brought Coca-Cola and Porsche together with the customer 935 and 962 race cars he successfully campaigned,” Mota added.
The two Porsche 911 RSR cars will run in identical red and white colours featuring the Coke ‘wave’ strewn across the cars. Both the #911 Porsche 911 RSR and the #912 Porsche 911 RSR will carry the same livery, with the only differences being the windshield banners, similar to how the cars can be distinguished when wearing their normal factory liveries.
“I can’t think of a better way for fans to celebrate the final race of IMSA’s 50th Anniversary season by seeing two of the most iconic brands in the world, Porsche and Coca-Cola, bring back an unforgettable livery. Bob Akin was one of a kind, much like Porsche and Coca-Cola, and to see this livery at Michelin Raceway Road Atlanta for this year’s Motul Petit Le Mans will certainly be exciting for everyone,” said IMSA Chairman Jim France.
Atlanta has been the home of Coca-Cola since its creation in 1886 and the brand has played a major role in developing Atlanta into one of the premier financial hubs for the southern United States. Road Atlanta was even opened in part due to the financial backing of then-Coca Cola President, Arthur Montgomery Jr.