Amazon Web Services (AWS) will be the 2020 ‘title presenter of SRO Motorsports Group’s GT World Challenge Series in Europe, Asia and North America.
The move comes in the wake of Blancpain’s departure from sponsoring front line GT racing after a decade at the end of the 2019 season and follows on from a successful arrangement with SRO America in 2019 that saw the company become the “official cloud and machine learning provider” for SRO America, as well as a series partner of Pirelli GT4 America and TC America.
An expanded agreement has been reached that will see the company increase its commitment and in 2020 the three continental Series with 22 non-clashing events will be known as GT World Challenge Powered by AWS. Each regional series will also carry the Powered by AWS title throughout the upcoming season.
As part of the agreement, AWS has become the official cloud and machine learning provider for the GT World Challenge. This will allow SRO to leverage the firm’s extensive suite of innovative cloud services, as well as its artificial intelligence (AI) and machine learning (ML) capabilities, to provide an enhanced experience for teams, drivers, and fans.
AWS will also continue as an official series partner of Pirelli GT4 America and TC America while adding its support to the newly launched GT Sports Club America. What’s more, the Pirelli GT4 America event at Long Beach will be officially ‘Presented by AWS’ for the second year in succession.
Stephane Ratel, SRO Motorsports Group Founder & CEO: “It gives me great pride to welcome AWS as the new title presenter of GT World Challenge and to secure the company’s continued commitment to SRO America. As an innovative and future-focussed brand, AWS is the perfect fit for this fast-moving sport and represents the ideal partner for our global championship. I look forward to exploring the potential of their cloud computing capabilities and to a successful season for GT World Challenge Powered by AWS.”
CJ Moses, AWS Deputy CISO: “We are excited to be working alongside SRO to develop the next generation of GT sportscar racing. Innovation means challenging the status quo and working closely with SRO allows them to use our broad catalogue of cloud-based services, unleashing innovation in all aspects of their sport. I’m particularly looking forward to helping them leverage our deep portfolio of AI and ML services so they can deliver even greater insight into the dynamic world of GT sportscar racing.”