Goodyear is set to use historic branding for the FIA WEC 6 Hours of Monza next weekend, as part of its 125-year celebrations.
The current branding will be replaced with Goodyear’s first ‘Wingfoot’ logo from 1898 on the sidewalls of its LMP2 tyres and on its trackside promotional branding.
In addition to its efforts at Monza, the oldest circuit on the 2023 FIA WEC calendar, Goodyear previously rebranded its presence at NASCAR’s Goodyear 400 event at Darlington Raceway back in April.
Its plan is to give its presence at NLS5 on the same weekend as Monza and the BTCC round at Donington Park in August the same treatment too.
“It’s safe to say Goodyear will look a bit different at Monza,” enthuses Ben Crawley, Goodyear EMEA motorsport director.
“Changes to the sidewall and trackside branding will bring a strong flavour of Goodyear’s heritage to the circuit. We’re immensely proud of the Goodyear legacy in motorsport and this is a reflection of the time spent at the very top of the sport.
“Every member of the Goodyear family has played a part in our success and I’m excited to see what the future holds.”
