Genesis Magma Racing has revealed the livery that its GMR-001 LMDh prototypes will sport in the Korean brand’s debut FIA WEC Hypercar season next year.
The ORECA-based racer will run in an eye-catching livery, blending “Magma orange” and “deep red”.
According to Genesis, the colour scheme “blends performance with artistic expression” and “marries intensity with subtlety, dominated by the signature Magma orange—a hue symbolizing Korea’s vibrant energy.
“Discreetly integrated into the design is the Korean Hangeul lettering for “Magma” (마그마), with its consonants “ㅁ, ㄱ, ㅁ” forming geometric motifs that echo the team’s logo,” its explanation continues
“This visual language reflects Genesis’ fusion of cultural authenticity and innovation, ensuring the GMR-001 Hypercar stands out as a moving emblem of Korean identity.”
Cyril Abiteboul, team principal of Genesis Magma Racing, added: “Today marks a significant milestone for Genesis Magma Racing as we unveil the GMR-001 Hypercar, along with our striking livery and race suits.”
“As we gear up for our 2026 WEC and 2027 IMSA campaigns, we are not merely assembling a race team; we are forging a legacy. Each day brings us one step closer to realizing the full potential of Genesis in the world of motorsports.”
The GMR-001 programme is Genesis’ first foray into motorsport. It will see the brand compete initially in Hypercar as a factory, before expanding in 2027 to IMSA’s GTP class with an as-yet-unannounced service provider.
Alongside the development programme for the GMR-001 this year Genesis is also competing in the ELMS’ LMP2 class to prepare for its first WEC season with partner team IDEC Sport.
The team dazzled on its debut, with Trajectory Programme drivers Jamie Chadwick and Mathys Jaubert, plus Daniel Juncadella, winning the LMP2 class with a second-place overall finish at Barcelona.
A full-scale GMR-001 Hypercar will be displayed at the Genesis booth during the 2025 New York International Auto Show, slated to open to the public on April 18 at Jacob K. Javits Convention Center.
Images courtesy of Genesis
