Ford Motor Company’s motorsports division has changed its name from Ford Performance to Ford Racing, the company announced today in a letter written by Ford Racing General Manager Will Ford.
The name change and new logo, effective today, “is so much more than a simple rebranding exercise,” according to Ford. “This is the wholesale reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life.“
“Our new Ford Racing organisation will bring our road and race operations closer than ever before. Under one global leader, our super-talented engineers, designers and aerodynamicists will find innovative solutions for the track and bring them to our road products – and vice versa. All this is being done to bring the best products, technologies, and experiences to our customers.
“This name change re-emphasises our core mission, our racing heritage, and simplifies our branding back to our competitive roots. It reminds people of why we race – to infuse the technological innovation and passion we derive from racing, and winning, into the products that our customers can drive every day,” Ford said.
Ford Racing’s new identity will take further shape in January at the launch of the new racing season, including the Rolex 24 At Daytona, the Dakar Rally, the Ford Racing Season Launch Event, and the rollout of its first Ford Racing production vehicle.
This comes as Ford prepares for its return to the top class at Le Mans and the WEC in 2027, as well as its return to Formula One as a power unit supplier in 2026.
“What you won’t see change is our dedication to winning, innovating, and bringing what we learn back to the products that Ford Motor Company assembles and sells around the globe,” Ford added.
“Ford Racing will continue to compete at the highest levels of motorsports. The Blue Oval will be in front of a global audience like never before, at venues as diverse as F1, Dakar, Le Mans, Bathurst and Daytona. And we are going in with the same goal we always have at Ford… to win them all. After all, we are America’s race team!”
Feature image © Ford
