IMSA’s popular all-access YouTube series, Win The Weekend, begins its fourth season with a behind-the-scenes look at the 64th annual Rolex 24 At Daytona. The first episode is now available to watch on the series’ official YouTube channel, along with every episode of the first three seasons.
Season four of Win The Weekend will continue the visual narratives and personality-focused commentary that were established in a record-breaking season three.
The Daytona episode will be the first in an eight-episode run that will also feature recaps of Sebring, Long Beach, Laguna Seca, Watkins Glen, Road America, Indianapolis, and Road Atlanta (Petit Le Mans).
New this year will be contributions from members of Michelin’s technical team, race shop visits which offer further insight on preparations away from the circuit, deeper driver stories, and additional team-driver radio communications.
“It’s been remarkable to watch how IMSA: Win the Weekend Presented by Michelin has amplified the WeatherTech Championship on-track product and personalities,” said IMSA President John Doonan. “The show has driven so much more awareness of our sport to an ever-expanding audience. The storytelling and narrative the team assembles to showcase after each race has been spectacular and only figures to keep growing in Season 4.”
Last year’s episodes of Win The Weekend accumulated 20 million total views and 2.5 million views per episode, representing a 20 percent annual increase. Through three seasons, Win The Weekend has garnered over 50 million views, of which 60 percent are new to IMSA’s official YouTube channel.
