The Whelen Mazda MX-5 Cup presented by Michelin will be the focus of a new docuseries on Prime Video in the USA debuting on March 25.
Titled ‘First to the Finish’ the series follows the trials and tribulations of drivers Heather Hadley and Sally Mott as they navigate the 2024 Whelen Mazda MX-5 Cup season and the non-stop schedule of BSI Racing team owner Shea Holbrook.
“The Mazda MX-5 Cup gave us a rich backdrop for storytelling,” said Sarina Roma, EVP of Originals at Boardwalk Pictures and executive producer. “We had incredible access to passionate characters competing in a high risk, high reward environment who put their actual lives on the line in pursuit of the checkered flag.”
The series will cover the key players’ preparation for each race, the racing action (and there’s plenty of it!), as well as in-depth interviews with drivers, pit crews, coaches, owners and family members.
“The Mazda MX-5 Cup Championship is widely regarded as some of the best automotive racing on the planet and predominantly features younger drivers looking to prove themselves.” said Mazda North American Operations, Chief Marketing Officer and executive producer, Brad Audet.
“Mazda believes in the power of human potential and supports those who choose to pursue what makes them happy rather than just simply move through life. This series demonstrates the potential these young drivers have and what it looks like when it’s transformed into action.”
The series is executive produced by Andrew Fried, Caitlin McGinty, Dane Lillegard, and Sarina Roma from Boardwalk Pictures, Brad Audet from Mazda North American Operations, and Chet Fenster from GroupM Motion Entertainment.
With experience creating sports-focused documentaries like Welcome to Wrexham and Cheer, Boardwalk Pictures, the show’s producers, have a record of making engaging, and exciting, TV.
First to the Finish is directed by award-winning director Annetta Marion.The cat’s out of the bag!
