American motorsport media outlet RACER has announced that it has acquired the MAVTV network as part of a push to increase its presence in the motorsport and automotive sector.
MAVTV is a North American media platform which is available on 350 million devices. It broadcasts live racing, documentary series, news and analysis, and car culture shows to millions of viewers worldwide via cable TV, FAST channels and streaming.
It is being rebranded as the RACER Network as part of this move, which also provides the Irvine-based RACER brand with an additional base of operations in Indianapolis, where MAVTV is located.
“We have been partners for many years, and over time, the parties realized this made complete sense,” said RACER chairman of the board, Chris Dyson.
“The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.”
CJ Olivares, the president of MAVTV, will continue overseeing the network’s expansion and will lead the transition. The company has stated that it expects no changes to staffing or operations, ensuring continuity in operations and production.
“This is an exciting day for motorsports media,” added Olivares. “We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.”
The TV network and recently launched app will combine to broadcast 300+ live races in 2025, along with race highlight shows, racing talk shows, additional racing programming, car collecting auction and build shows, automotive documentaries and lifestyle series.
“Since we completed our capital raise last September, our business, our content offering, our marketing solutions and our team have evolved rapidly. Additional signals of our change and our future are literally days away, and we can’t wait to share those with the marketplace, as well,” added RACER’s founder and Chief Executive Officer Paul Pfanner.
“This acquisition fortifies two of the four strategic pillars we’re pursuing as a brand, pillars we call ‘follow’ and ‘market’, which relate to amassing the largest motorsports following in North America – the most important motorsports and automotive market in the world – and offering our partners, customers and brands the tools they need to succeed.”
The rebrand from MAVTV to RACER Network will take place progressively over the next few months, though some branding elements, such as logos and digital assets, will change immediately to reflect the new brand identity.
“What started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads, people like us who live and breathe the culture. The network’s expansion and evolution over the years will always be one of our greatest success stories and a reflection of our love for motorsports and its people,” said Morgan Lucas, the CEO of Lucas Oil.
“We take immense pride in what MAVTV has become, and we are excited for RACER to lead the network into its next chapter, building on its strong foundation to elevate the standard of motorsports broadcasting for fans everywhere.”
