Peugeot Sport has confirmed that Friday at Le Mans will see the details of their entry into the FIA WEC in 2022 revealed.
Unveiling a new corporate look for Peugeot Sport this morning, Peugeot has confirmed that they will announce the main aspects of their commitment to the top class of the FIA WEC at 2 pm local time with Peugeot CEO Jean-Philippe Imparato.
The announcement this morning confirms too, as revealed last week by DSC that the entry will come in close collaboration with Total.
It’s clear too that Peugeot will have substantial brand representation at this year’s race with trackside bannering featuring the Peugeot Lion, and the new Peugeot Sport branding at Dunlop Corner.
François Wales, Peugeot Sport Director: “Peugeot Sport turns to a new page of its history book with the development of new high-performing electrified technologies, the result of the expertise and technical knowledge of its teams. The next launch of the 508 PEUGEOT SPORT ENGINEERED and the return to the World Endurance Championship are the notable achievements of this work. It was important that our identity symbolize this new chapter in which Peugeot Sport is committed passionately, in strength and professionally.”
Matthias Hossann, PEUGEOT Design Director: “The diagonal claw marks are a recurring signature for PEUGEOT. We encounter them on the PEUGEOT 504 and have for the past 10 years in the light impressions of our vehicles. They embody Peugeot’s athletic heritage through Peugeot Sport and its leaders of competition, who have left their mark on the history of motorsport for decades.”
Arnault Gournac, Peugeot Design Lab Director: “We are presenting a new visual identity for Peugeot Sport, separating from the red, the traditional colour of sport and the historic blue of PEUGEOT. The PEUGEOT black and kryptonite mark the beginning of a new era, one of new performance. This colour choice will let shadow or light reveal the assertive character of this new generation, sealed by the three claws of the lion. Both sporty and modern, the new typography joins the claws steering towards innovation and suggests movement and vigour.”